Paramount+ hits 32.8 million subscribers; will offer Showtime for a fee

 

A lot is changing at ViacomCBS — which changed its name today to Paramount Global. In an investor presentation on Tuesday, the company announced that its streaming service, Paramount+ (formerly known as CBS All Access), hit 32.8 million subscribers during the last quarter of 2021. It’s a notable milestone for the platform, placing it ahead of Peacock (9 million paid subscribers), as well as other smaller platforms like ESPN+ (17 million subscribers) and Discovery+ (20 million subscribers).

That growth seems to be leading the company to consolidate some of its streaming offerings, specifically the now 12-year-old Showtime Anywhere service. Existing Paramount+ subscribers will soon be able to watch Showtime on the app itself, albeit for an extra fee. Instead of paying for Showtime’s standalone streaming app (which is $10.99 a month), users can bundle Paramount and Showtime together, for either $12 a month, or $15 a month for the ad-free tier. “Within Paramount+, it will be seamless to sign up for Showtime, and easier than ever to discover great shows. You’ll be able to simply upgrade your Paramount+ subscription to a bundle that includes the Showtime service and then view all that content in a single user experience,” Tom Ryan, head of streaming at Paramount, said today.